Danica Hooper (she/her) is a multidisciplinary artist specialising in creative direction, marketing, event planning, graphic design, and creative writing. As a graduate of the Fashion Communication program at Toronto Metropolitan University (formerly Ryerson University), I have adopted a wide range of skills including, but not limited to, marketing, professional communication, and leadership. I have directed numerous events including magazine launches, fashion and art shows, and collection launches, and enjoy creating expressive content. With a fervour for the fashion, art, and events industries, I aspire to gain more exposure to and plant my foot in the creative world.

creative direction & styling

graphic design

events

published writing

event highlight

intro:

fashion exhibit & runway show

photo by eric tam

INTRO is a fashion exhibit and runway event showcasing the works of Toronto Metropolitan University’s Fashion students from years one to three. Previously, INTRO only showcased first year designs of the Daywear Day project, but as the Art Director in my first year of INTRO, I decided to also showcase works from both Fashion Communications and Fashion Design students leading up to our final year, creating a platform for those who may not be able to do so before Mass Exodus. In my first year, we exhibited over 100 communications pieces from photography, graphic design, illustrations, and more, and presented over 60 garments throughout two runway shows. As this was the first year something at this caliber was planned and executed, we had a turnout of over 300 guests which included students, industry professionals, friends, and family.

In my second year as the Art Director, I also became the Co-Producer, alongside a total team of five. We continued with the same exhibit and runway execution to provide a platform for TMU Fashion students. We received about 50 garments and over 100 communication works including illustrations, graphic design, photography, and more. Unfortunately, due to COVID-19, we had to cancel INTRO 2020 on the day of the event, but we had planned for about 200 guests, plus our models and volunteers. 

photo by @hostilegoodsjj

photo by @hostilegoodsjj

photo by tyler da silva

creative direction highlight

VINTA Gallery is a Toronto-based, Philippine-made fashion brand specialising in modern Filipiniana. As the Marketing & Customer Service Coordinator, I’ve led numerous photoshoots, coming up with concepts that are unique, yet still align with the VINTA Gallery aesthetic, by creating moodboards, garment stylings, and shot lists.

vinta gallery

photo by mary dizon

photo by mary dizon

photo by Mary Dizon

photo by caroline mangosing

photo by caroline mangosing